Sardines are one of the most popular fish in Greece. Greeks love them and this is why every July in Halkidiki Sardine Festival is held. The festival takes place in Nea Moudania and it lasts for a week. There are performances and concerts from different clubs and social groups in the main square of the town during all this week. On the last day there is a large market in the center of the town; people gather in the vibrant center and celebrate. Grilled sardines and white wine are offered for free that day and the celebration lasts till early in the morning.